Magnet for foreign investment

Shanghai remains a top draw for global businesses amid continued policy innovation, reforms

French banking group BNP Paribas’ confidence in the Chinese market has remained undeterred by global market volatility and the COVID-19 pandemic.

The group’s continued investment is proof of this. It has placed 5.3 billion yuan ($753 million) of additional equity in its China joint ventures over the past 18 months, and expects to make a further investment of 1.5 billion to 2 billion yuan in the next 12 months.

Bruno Weill, the bank’s vice-chairman in China, said that in the next two months, BNP Paribas will unveil a wealth management joint venture with Agricultural Bank of China.

The company has founded 11 joint ventures with Chinese partners, including State-owned enterprises, privately owned companies and financial institutions.

The presence of foreign asset management companies, or financial institutions in a broad sense, is nothing new to Shanghai.

At least 122 foreign asset management companies from 13 countries have set up operations in the Lujiazui financial hub in eastern Shanghai. Of the 1,736 licensed financial institutions registered in the city, 539 are foreign financial service providers.

Many initial attempts to facilitate the two-way opening-up of the Chinese financial market have been made in Shanghai.

Crude oil futures, China’s first yuandenominated futures product open to foreign investors, was launched at the Shanghai Futures Exchange in 2018. The Stock Connect program linking the Shanghai and London bourses began in June the following year.

JP Morgan, whose China headquarters are located in Shanghai, was given approval in August 2021 to set up the first wholly foreign-owned securities company in China, and in late March, China’s national oil company CNOOC

and France’s TotalEnergies settled the first yuan-denominated trade for liquefied natural gas via the Shanghai Petroleum and Natural Gas Exchange.

Shanghai’s role as an international financial center has thus been consolidated. Data from the Shanghai Municipal Development and Reform Commission show the total trading value in the city reached 2,933 trillion yuan last year, up from 528 trillion yuan in 2012.

Zhou Xiaoquan, head of the Shanghai Municipal Financial Regulatory Bureau, said: “By reaching the world’s highest standards, we will make financial services more convenient and strengthen Shanghai’s capability in allocating global resources. Only in this way can we create a more amiable financial environment and facilitate China’s high-quality economic growth.”

The progress made in the financial sector is just one example of the numerous efforts made by Shanghai to advance its two-way opening-up. The China International Import Expo, or CIIE, which has been held annually in the city since 2018, has served as an important platform for advancing China’s all-around opening-up.

In addition to the $345.8 billion of intended deals reached at the past five expos, up to 2,000 new products, technologies and services have made their China or global debuts at CIIE.

Swiss industrial conglomerate ABB has attended all five expos, globally showcasing its latest breakthroughs such as the gas leak detection technology ABB HoverGuard.

“We receive a large number of government delegates and visitors from large corporations every year at CIIE, which has provided us with good opportunities to come up with innovative technologies to better address the demands of local clients,” said Gu Chunyuan, ABB’s China chairman.

The trend of products making their regional or global debuts at CIIE extends beyond the expo, with Shanghai increasingly favored by brands from home and abroad for store or product launches.

The Shanghai Municipal Commission of Commerce said 375 new stores opened in the city in the first four months of this year.

Liu Min, deputy director of the commission, said: “These store launches help address supply-side reform at the consumption end. Domestic and international

brands can also explore more opportunities to seek product innovation by making various debuts here.”

Meanwhile, the China (Shanghai) Pilot Free Trade Zone, which was officially launched in 2013 and underwent expansion in 2015 and 2019, serves as one of the best examples of systematic innovation.

The negative list for foreign investment, first adopted by the Shanghai FTZ when it was launched, was promoted nationwide in July 2017. In early March, the Ministry of Commerce said efforts are being made to trim the national negative list to further relax the limit on foreign capital in certain areas.

The free trade account, first introduced at the Shanghai FTZ in June 2014, has brought increased convenience to companies’ cross-border financial businesses — nurturing new business models.

Lingang Special Area, part of the Shanghai FTZ that was officially launched in August 2019, is another good example of Shanghai’s advanced two-way opening-up.

Gu Jun, director of the Shanghai Municipal Development and Reform Commission, said that in recent years Lingang has formed a systematic opening-up mechanism featuring freedom of trade, investment, capital flow, transportation and employment, as well as the rapid connection of information.

Global new energy vehicle giant Tesla has benefited from the systemic advantages in Lingang. It held the groundbreaking ceremony for its Lingang gigafactory in early January 2019, and the first car was completed at this facility 11 months later.

Tesla’s vice-president Tao Lin said, “Shanghai has provided Tesla with development opportunities in China.”

Zhang Guohua, deputy director of the Shanghai Municipal Commission of Commerce, said that while the actual use of foreign capital rose by 28.1 percent year-on-year to $7.8 billion in the city during the first quarter of this year, the value of foreign capital reaching high-tech industries was up 45.9 percent from a year earlier.

To date this year, local government officials have met with top executives from 51 multinational companies. The government has also set up special service mechanisms to attract, build and officially operate foreign-invested projects, Zhang said.

The municipal government’s efforts have paid off. Shanghai’s accumulative actual use of foreign capital exceeds $330 billion. A total of 907 multinational companies have set up regional headquarters in the city, which is also home to 538 multinationals’ regional research and development centers.

Meanwhile, some 70,000 foreign companies have set up operations in Shanghai, contributing about 25 percent of the city’s GDP and one-third of its tax revenue. Nearly two-thirds of Shanghai’s annual import and export value has been contributed by these foreign companies.

“Shanghai is still one of the most attractive destinations for foreign investment worldwide,” Zhang said.